Creating web marketing mix - My article on www.searchengineconsultant.com.au

To succeed in any search engine marketing program a choice of the different services under the different search engine marketing should be done. Choosing this can have a direct impact on your ROI so you have to be very carefully allocate your budget based on what each of these services can deliver to your business.

The major things that you can do under search engine marketing is listed below.

• Search Engine Optimization
• Pay Per Click Marketing
• Affiliate Marketing
• Link Building Services
• Google Local Business Center.
• Social Media Marketing

Each service listed on top has it s own advantages and disadvantages which is totally based on your budget and goals. Some may think SEO is the best option for them it delivers clicks without paying for every click. Well, you are not wrong but the time taken to get top rankings and the time taken to achieve results on search engines is usually very high, though Search Engine Optimization may be a right choice in long term it cannot be for short term.

Here is an excellent article about creating a web marketing mix and a service by service description of what each service can offer your business and how you can plan an approach that will achieve you your long and short term goals.

Please note that choosing your provider for handling these services will have a major impact on the deliverables, always do the background check while you are in the lookout for a seo service provider and or a pay per click marketing company.

You can send us an email if you have any further questions on any of these services and we would be happy to assist you.