Tuesday, August 7, 2007

Shame on our Left parties......

Today left parties have rejected the 123 agreement - Indo-US Nuclear Deal.  Indian left parties have zero allegiance to this nation and the people of India. They still like Russia and China and have more love towards them than India and Indian's. They act like Russian-Chinese representatives and vigorously fight for something that has to do with Russia or China and when it come to US they oppose it blindfolded, even if it is good for our country. shame on them. They have said the deal "appeared to aid furthering of interests of the US in the region." Look what their concern is.
 
There are some concerns like we cannot conduct nuclear test if we sign this civilian nuclear deal. These concerns can be raised-debated but the agreement should not be rejected as a whole. Also, India is growing and to fuel its growth we need nuclear power and fuel. If we are not making arrangements for this we would loose the opportunities to our competitor China. Though they have the same challenge they are doing all that is required to meet it. Now we are almost very close to a deal, though we tried in the past we did not succeed. The political climate in US is favorable for India and this would be the right time for us to get a deal like this done.
 
Congress Party should not let this deal go even if they have to loose this government. There is no point in having alliance with parties that has zero national interest and contunuing in this government. Today's left in India are not communist in the original form they have vested interests and they act like puppets in the hands of other communist nation. If there is a question asked to a person belonging to any political party in India "Is your party important or the nation?" the answer should be Nation if you ask Communists they would say its their party and they love Russia and China more than India.
 
SHAME ON LEFT PARTIES IN INDIA..............

Thursday, August 2, 2007

How to Increase Sales and Conversion - Small and Medium Internet Retailers

I have been working in eCommerce industry for quite sometime now and has worked with some major internet retailers and quite a few small and medium internet retailing companies.
 
Before we get into to topic lets look at what internet retailing has done. This channel (Internet Retail) has made the retailing world flat. The scenario was different few years back. Huge stores who can offer great discounts got more sales and to invest on such a store was merely impossible for small and medium retailers. But the game is different online. A small or medium player can compete with Wal-Mart and there is no monopoly in here. It all depends on how search engine friendly your website is and how effectively you do online marketing. It does not stop there, you can still increase your conversion using tools like LiveChat.
 
Search Engine Marketing - SEM can improve your site's visibility on Search Engine's. This means that you are inviting a lot of eyeballs into your site. These are potential leads. To get your visibility increased you can use Search Engine ptimization (Natural or Organic Search), Pay Per Click Marketing (Paid or Sponsered Search), Affiliate Maketing, Link Building and Comparison Engine Campaigns. These are few ways in which you can invite eyeballs or in other words you can bring traffic into your website. Every component mentioned has its own advantage for ex: SEO is time consuming but long standing wherein PPC is quick and instantaneous.
 
You can carry out any of these based on your BUDGET.........BUDGET?????? this is the biggest headache for small etailers. For businesses that do not have a huge budget on marketing can still do all these in a structured manner. For Instance: Initially they can spend on paid and affiliate marketing increase sales and revenue and then step into doing Search Engine Optimization. Pay Per Click or Paid Marketing can bring you instant sales so is Affiliate which is one step ahead you get the sale and pay a commission for it use this for other activities. While you these also try to get maximum conversion. Today there is huge competition in online retailing, the maximum you convert is good for you. So you can use LiveChat as a sales tool to convert maximum leads. There is a lot ways to do get success out of LiveChat (I would post a thread on LiveChat advantages separetly).
To do all this small and medium internet retailers can look at Offshore Companies that can reduce operational cost.